New Zealand Tourism

New Zealand is an uncommon tourist destination for Americans, due to its location halfway across the globe. This campaign targets middle aged adults 45-65, and emphasizes the ways they can live beyond their normal lives by contrasting the country’s beauty with the mundanity of everyday life.

Billboards are placed in locations emblematic of the boring life which New Zealand promises to help you escape from.

This transit ad targets citizens on their daily commute, daring them to escape the work week grind.

This ad targets adults searching for vacation spots in travel magazines, bringing them face to face with the awe of NZ.

Facebook posts resemble actual user-generated content, showing the viewer the amazing sights they could also be bragging about.