This campaign highlights the unique comfort of Sheenive by giving a close up look of the party most thankful to avoid hard stadium seats; your backside. Anatomy of the lower back is highlighted in order to show adults in their late 20s/early 30s that imminent back pain can be avoided.

Transit posters are placed in areas close to major stadiums, targeting young adults likely to attend games in the near future.

This billboard targets fans driving into the cities where their favorite teams are playing.

Instagram ads reach adults young enough to use the app as their preferred social media, but old enough to have lower back issues.

The copy in this magazine ad contrasts the health issues caused by bleacher seats with the comfort of Sheenive, giving consumers an in depth description of the seat’s benefits.