Victorinox 8” Chef’s Knife

Victorinox is a brand synonymous with its most famous invention, the Swiss Army knife. Unfortunately, this famed product overshadows the brand’s array of other quality products, including their chef’s knives. This campaign targets young adults establishing their kitchen supplies by highlighting the brand’s Swiss heritage, which ensures quality cuts.

This magazine ad targets young adults shopping for home supplies, giving a close up look at the knife in action.

This billboard is placed in suburban areas, reaching young renters/homeowners near their residences.

These transit posters are placed near public transportation areas in urban settings, reaching adults commuting to work.

This concept provides an eye-catching look at the knife’s abilities in heavy traffic areas such as shopping malls.