Blick Art Materials

Blick has been a well loved brand in the world of art supplies, but has appealed largely to adult art enthusiasts. This campaign aims to target the parents of neurodivergent youth ages 5-12 by illustrating how art supplies can be a helpful tool for communication.

These print ads are placed in parenting magazines, reaching parents who are looking for tools to best help their neurodivergent kids.

This outdoor board reaches parents in urban areas close to Blick locations, showing how expression cannot be confined to a canvas.

Outdoor executions target parents outside schools and near subway stations, reaching them while they go about daily tasks.

This TikTok reaches gen x/millennial parents with a karaoke video which demonstrates the power of visual communication.